The realm of family law marketing presents a fiercely competitive landscape within law firm SEO. Essential terms like “divorce lawyer” and “family law attorney” witness approximately 84 thousand searches per month.
In some markets, take for example San Antonio, TX, the top-ranking site for a search term such as “divorce lawyer” garners an astounding monthly traffic potential of 1.3K visitors, or more.
We have one current client in San Antonio who is consistently generating between 150-200 calls per month for this, so this is real data.
Navigating the Competitive Family Law SEO Scene
Securing a place among the top results for family law and divorce-related keywords proves to be a challenging feat. Depending on your locale, numerous divorce lawyers strive for prominence in both local pack and organic search outcomes.
If potential clients fail to encounter your website within these search results, they’re unlikely to reach out for assistance. Consequently, your ability to fulfill your objective of guiding individuals through legal complexities during their most emotionally taxing times gets impeded.
The Legal Authority provides a solution. We specialize in tailoring SEO strategies for divorce lawyers and family law practitioners operating in cutthroat markets, aiming to rank for sought-after keywords.
Tailored SEO Strategies for Family Law and Divorce Attorneys
At The Legal Authority, we understand that law firm search engine optimization (SEO) isn’t a one-size-fits-all endeavor. A marketing approach effective for one family law practice might not yield similar results for another, which is why we customize our services for every client.
Our team of SEO specialists has devised adaptable strategies tailored to suit the unique needs of each project, irrespective of a firm’s size, market, or competition in both organic search results and the local pack.
We adopt a comprehensive approach to SEO, delving into every aspect of your project, including overlooked elements like your law firm’s intake process.
Comprehensive Website Analysis
Our journey into every family law and divorce lawyer SEO project begins with a comprehensive diagnostic of its existing state. This involves probing questions about your website’s present condition:
- Identification of mistakes or hindrances requiring rectification before progress
- Evaluation of organic performance
- Local pack positioning assessment
- Assessment of the website’s capacity to convert or the necessity for a new site to enhance user experience and fortify SEO endeavors
Understanding your website’s current status, what has or hasn’t contributed to its ranking, is pivotal in formulating a bespoke SEO strategy.
Understanding the Market and Competitors
Evaluating a divorce attorney’s website in isolation isn’t sufficient. Contextualizing the project within its market and competitive landscape is crucial.
- Analysis of project standing vis-à-vis competitors
- Examination of top-ranking competitors’ strategies for securing prominent positions on Google SERPs
- Assessment of their focus on brand establishment versus emphasis on relevant divorce and family law-centric content
In-depth insights into your specific market(s) and primary family law competitors empower us to assist you in achieving higher rankings.
In-depth Content and Keyword Research
Recognizing that potential clients grapple with intricate legal issues, from divorce battles to custody disputes, informs our content approach.
Our extensive content and keyword research aim to uncover:
- Queries prevalent in your market concerning family law and divorce
- Frequently sought-after information
- Identification of keywords driving traffic to your competitors and the content supporting them
Armed with this information, our top-notch SEO content development team devises a tailored content marketing funnel for your family law firm. We target optimal informational and commercial keywords with diverse content types, from practice area pages to resourceful blog posts, addressing crucial legal concerns.
User-Centric Website Development
A website’s user-friendliness holds paramount importance, regardless of the quality of content or reputable inbound links.
Our family law firm websites are meticulously designed and developed to feature:
- Swift load times and optimal page speed ensuring prompt access to critical information
- Seamless integration of essential firm details, clarifying services offered
- Strategically placed calls to action (CTAs) for immediate user engagement
- User-friendly navigation for easy access to pertinent information
- Visually appealing designs fostering user comfort during emotionally charged searches for assistance
Drawing traffic to your divorce law firm’s website is only part of the challenge. Ensuring an enticing user experience that prompts visitors to seek your guidance during their trying times is equally crucial.
Prioritizing Local SEO Strategies
The contemporary landscape witnesses about 43% of Google searches characterized by local intent. Capturing these local searches and securing a spot in the local pack is imperative for your family law practice.
Rising in the local pack yields a 400% visibility increase and a 100% uptick in clicks, as recent studies indicate.
At The Legal Authority, we take local SEO seriously, striving to position our clients prominently in these coveted spaces. Our family law SEO specialists engage in various tactics, including:
- Optimization of your Google My Business (GMB) profile(s)
- Building quality backlinks from established local sites and legal directories
- Crafting tailored content resonating with your local client base, establishing community connections
- Consulting on office location strategies for bolstering holistic SEO endeavors
- Monitoring local SEO progress through Local Falcon reports
- Assisting in expanding your firm’s reach with additional office locations
Our holistic approach ensures that your family law practice not only appears but stands out when individuals are undergoing divorce, custody battles, or seeking support like alimony.
Establishing Authority through Link-Building
Establishing credibility for your family law website involves garnering high-quality backlinks from authoritative domains beyond self-proclamation.
Agile Strategies and Continuous Improvement
Our objective extends beyond mere ranking; it encompasses securing and maintaining your presence on the first page and within the local pack. Acknowledging the dynamic nature of family law SEO, we meticulously track every initiative.
Adapting our strategies in response to changes in Google’s algorithms or identifying inefficacies ensures sustained success.
Partner with the Premier Family Law SEO Company
Achieving prominence in your market necessitates a dedicated investment in divorce and family law SEO for attorneys.
The Legal Authority stands ready to assist divorce and family law attorneys in expanding their business, dominating their markets, and extending help to a broader audience.
We excel in:
- Demonstrated success in getting family lawyers to rank in competitive markets
- Supplementing long-term marketing with PPC and Local Services Ads (LSAs)
- Providing unparalleled customer service and support
Our commitment extends beyond achieving rankings; we focus on driving traffic, generating leads, and optimizing lead conversion systems. By scrutinizing your intake process, we identify and rectify potential impediments.
Our accomplishments are synonymous with our clients’ victories. We genuinely care about each project, as our clients’ endeavors resonate with us in making a tangible difference in people’s lives. Contact our SEO marketing company today to explore how we can align with your goals.
